There are perhaps few things more dull than reading a brand usage guide. But with this video, narrated by Richard Quest, CNN and Denver-based creative agency Spillt make proper brand usage seem downright exciting, whether designers are placing the well-known logo on-air, online, on mobile, on a hat or on a foam finger.
CREDITS
Chief Marketing Officer: Allison Gollust
Senior Vice President Creative Marketing and Brand Standards: Rick Lewchuk
Vice President & Group Creative Director: Whit Friese
Senior Director, Production: Matt Barnett, Dan Brown
Senior Production Manager: Nichole Goralnik
Senior Writer/Producer: John Dance
Assistant Design Director: Krishnan Purushothaman
Associate Producer: Kristin Hollis
Narration: Richard Quest
Agency: Spillt
Tags: brand cnn worldwide hot spots logo