There are perhaps few things more dull than reading a brand usage guide. But with this video, narrated by Richard Quest, CNN and Denver-based creative agency Spillt make proper brand usage seem downright exciting, whether designers are placing the well-known logo on-air, online, on mobile, on a hat or on a foam finger.

CREDITS

Chief Marketing Officer: Allison Gollust

Senior Vice President Creative Marketing and Brand Standards: Rick Lewchuk

Vice President & Group Creative Director: Whit Friese

Senior Director, Production: Matt Barnett, Dan Brown

Senior Production Manager: Nichole Goralnik

Senior Writer/Producer: John Dance

Assistant Design Director: Krishnan Purushothaman

Associate Producer: Kristin Hollis

Narration: Richard Quest

Agency: Spillt

Tags: brand cnn worldwide hot spots logo


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