Generations of Americans who grew up after the invention of the television can look back fondly on memories of rushing home from school so they wouldn’t miss the latest episode of their favorite cartoon or “The Mickey Mouse Club.”

But for today’s kids, such after school sprints are increasingly seen as a hassle–or even nonexistent.

The New York Times reported Monday that the current generation of young TV viewers tend to see live TV as an annoyance. They live in a world where they can watch their favorite shows at a time—and on a screen—that’s convenient for them. They can fast forward and rewind a show, and they can watch their favorite episodes over and over again.

Tara Sorensen, the head of original programming at Amazon Studios told The Times: “Kids today don’t know a world where they had to wait for a program.”

And the networks are taking notice. Disney recently announced that it was premiering the first nine episodes of “Sheriff Callie’s Wild West” online this month, even though its broadcast premiere isn’t until next year.

The traditional kids’ networks like Disney and Nick are promoting new streaming apps, and Netflix and Amazon are in fierce competition for the streaming rights to popular children’s shows.

And children, The Times says, are “natural binge viewers, but with a twist.” While adults will binge on an entire season of “Breaking Bad” or “Homeland” to catch up, kids will watch the same episode of a favorite show over and over again, as they bond with the characters and make them part of their daily lives. Amazon reported that nearly 65 percent of its most-replayed programs were geared towards kids.

Read More: The New York Times

Brief Take: Further proof that the future television viewers will expect every show to be available whenever and wherever they want.

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