CBS News New York collaborated with Boston-based Viewpoint Creative on a fall brand image campaign that reminds viewers of its brand promise: “On your corner. In your corner.”
Filming from various locations across the Tri-State area, the campaign positions CBS News New York as the region’s go-to source for local news, with anchors and reporters that live in the communities they serve.
Viewpoint developed and delivered the campaign from the ground up, bringing concept ideation, brand attributes, creative approach, and production through to post. The result was two :30 spots, plus corresponding cut downs, that aired on the station’s linear and digital feeds as well as across its social channels.
’Here to Here’
CREDITS
Client: CBS News New York
Vice President, Creative Services: Lee Grossman
Director of Multiplatform Promotion: Jennifer Hancox
Senior Content Producer: Danielle Jones
Agency: Viewpoint Creative
Executive Creative Director: Michael Middeleer
Creative Director/Director/Editor: David DiNisco
Design Director: Dave Allen
Copywriter: Roger Baldacci
CEO/Executive Producer: David Shilale
Producer/Director: Matt Ruscio
Line Producer: Matthew Scheffler
Director of Photography: Kyle Meek
Still Photography: Adam Glanzman
Hyperlapse Photography: Brian Youchak
Editor/Animator: Don Days
Colorist: Sean Henderson
Mix: Todd Hrinda
Tags: brand image campaign cbs news new york hot spots viewpoint creative