Honesty, integrity, accountability. These are not just buzz words of CBS News’ new image campaign, but the fundamentals of journalism, which CBS says sets it apart from other news teams on TV.
Viewpoint Creative’s campaign (above) features images of anchors and reporters at the news desk and in the field, all serving multiple roles in news gathering and reporting while sticking to these three fundamentals.
CREDITS:
CBS NEWS:
SVP & Creative Director: Dave McCoy
VP Marketing, Advertising & Promotion: Julie Haaland
Writer/Producer, Special Projects: Justin DiLauro
Audio Producer: Eric Casimiro
VIEWPOINT CREATIVE:
Executive Creative Director: Michael Middeleer
Creative Director: Jon Busch
Creative Director: Ted Roberts
Editorial & Composite Director: David DiNisco
Designer: Jonathan Ouellette
Animator: Michael Barrett
Editor: Peter Bowring
Assistant Editor: Jack Sheehan
Audio Engineer & Sound Design: Todd Hrinda, Brian Smith
Executive Producer: David Shilale
Producer: Dana Isenberg
Associate Producer: Abbey Daniel-Green
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