Carrie Underwood joined virtual NFL stars in a virtual Arizona stadium for NBC Sports’ glitzy performance opening up Super Bowl XLIX.

NBC Sports enlisted production company Bodega and Rodeo FX for the highly stylized concert open. The game, which saw the New England Patriots claim the win over the Seattle Seahawks, became the most-watched U.S. telecast in history on Sunday, with record-breaking social activity as well.

CREDITS:

Client: NBC Sports

NBC Sports

Coordinating Producer: Fred Gaudelli

SVP Creative: Mark Levy

VP Creative Director/Director: Tripp Dixon

Senior Associate Director: Charlie Vanacore

Bodega

Creative Director: Haley Geffen

Head of Production: Michael Flexner

Line Producer: Rayna Saslove

Director of Photography: Chuck Ozeas

Production Designer: Evan Rohde

Northern Lights

Editor: Alan Chimenti

Executive Producer: Robin Hall

Assitant Editor: Tim Avery

Rodeo VFX

VFX Company: Rodeo FX, Montréal, Québec

President: Sébastien Moreau

Creative Director: André Ü Montambeault

Producer: Ashlee Wismach

Lead Compositor: Pierre Blain

Lead Motion Designer: Jocelyn Tremblay

CG Supervisor: Sébastien Francoeur

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