Soccer—known around the world as “the beautiful game”—is something of a dance itself so Canadian sports network TSN put together this spot that connects the worldwide sport with regional music and dances such as Iceland’s Viking clap, Spain’s flamboyant flamenco and Japan’s rhythmic taiko drummers.
The FIFA World Cup 2018, taking place in Russia, starts airing on the Bell Media-owned network on June 14.
CREDITS:
SVP Bell Media Agency, Brand, Creative & Marketing: Jon Arklay
VP Advertising Creative: David Johnson
Creative Director, OAP: Kieron Mullarkey
Creative Director, Design: Stephen Gilmore
Sr. Marketing Manager: Chris Taylor
Sr. Writer/Director: Chris Wong
Producer: Harold Price + Chris Wong
Production Supervisor: Antonella La Farcioli
Editor: Chris Wong
Cinematographer: Pasha Patriki
Art Director: Clinton Maynard
Stylist: Muska Zurmati
VFX: 1188 Films - Matt Bilewicz + Chris Wong
Motion Design: Luis Torres + Matt Mamic
Colourist: Hardave Grewal
Music Track: SNDWRX - Didier Tovel
Post Sound: Michael Banani