In a tie-in with a storyline already in progress to promote the latest season of Bones, Fox has created a SquintStarter pitch from Bones’ very own Dr. Jack Hodgins.
In order for him to complete his Ultra Honeycomb project, he needs pledges - but instead of monetary donations, he asks for pledges in the form of social media likes, follows, retweets and comments.
In the SquintStarter presentation above, the character makes his pitch to Bones fans for an invention he has been working on within the show. The promotional video is being used as a tune-in message, as viewers can watch the fictional invention’s progress on the show each week.
Hurry - there are only three days left!
CREDITS:
Writer: Yael Zinkow
Director: Jonathan Collier
SVP, Special Ops: Dean Norris
VP, Creative Director, Special Ops: Alex Hughes
Editor: Tony Nolley / Markus Thomas
Design Director: Ian Dawson
Designer: Alvin Young
Design Coordinator: Kellen Summers
Mixer: Chuck Hogan
Operations Director: Beatrice Lee
Encoding: Andrew Friedman
Publicity Director: Kim Kurland
Social/Digital Producer: Trischa Gamus
Advisor: Tony Thompson
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