“You don’t need more stuff. You need only the good stuff,” says the voiceover in the above spot for new premium streaming bundle, AMC+, which includes current and library programming from such networks as AMC, BBC America, IFC Films, Shudder and Sundance Now. The campaign was created for AMC+ by London-based creative agency Bigsmall, and the spots are backed by Brenda Lee’s “Only You (and You Alone).
Below is a genre spot that focuses on AMC, IFC and Shudder’s horror offerings, just in time for Halloween. AMC also is programming Fear Fest across several of its networks all month long.
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Only the Good Stuff: Horror
CREDITS
Client: AMC Networks/AMC+
SVP, Creative Marketing: Kevin Vitale
VP, Marketing: Denielle Webb
Creative Directors: Dan Akers, Fred Mullin
VP, Production: Jessica Gleason
Production Director: Bill Trojanowki
VP, Design: Ed Sherman
Design Director: Nancy Hennings
Agency: Bigsmall
Tags: amc+ bbc america bigsmall hot spots ifc