Albuquerque residents got a big “Better Call Saul” surprise when a billboard for the “Breaking Bad” ​spinoff popped up in town.

But with no airdate or key art to promote, the billboard actually depicts a fictional law firm run by the series’ protagonist Saul Goodman, except he’s going by the name James McGill.

And any fans wanting an explanation can give him a ring, because the number featured on the billboard actually works. We got through after a few busy signals:

Hello! You’ve reached the law office of James M McGill esq., a lawyer you can trust. Kindly leave your information at the tone, and Mr McGill will phone you promptly.”

James/Saul speaks with an Irish accent in the recording, implying he tried to pass for an Irishman in his younger days.

Any fans wanting to check out the billboard in person can head to I-25 South near Albuquerque High School.

AMC recently pushed the series’ premiere date to 2015, but has already ordered a second season.

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