Daily Brief is looking back at the last month to offer five stories that not only performed well on the site, but seemed especially interesting to us and worth highlighting.

How to survive the massive transformation that TV is undergoing right now is a question that many networks are facing, and, as is his wont, FX CEO John Landgraf took a deep dive during this summer’s gathering of the Television Critics Association to consider the current state of the industry.

Daily Brief also explored a series of network rebrands, including MTV International’s enthralling animated creatures that embody different music genres, the concept of merging two unrelated scenes for French-Canadian arts and culture channel ICI ARTV, and Horror Channel’s chilling focus on a sense of unease.

And if that’s not scary enough for you, Audience Network used artificial intelligence to let users talk one-on-one with the show’s sadistic serial killer, Brady, in an engaging Facebook Messenger campaign for its thriller Mr. Mercedes.

Here’s a look at our five picks for August:

1. How FX Is Struggling, But Succeeding, as TV Transforms

And how FX Plus will help FX survive the coming “culling,” according to FX Networks CEO John Landgraf.

2. Brand/Rebrand: Horror Channel

There’s something not quite right about AMC’s UK genre channel.

3. ‘Mr. Mercedes’ Bot Offers Chat with Serial Killer

Mistress-designed AI experience shows power of Facebook Messenger as marketing channel.

4. Brand/Rebrand: MTV International Flanker Channels Party On

Literal party animals unite seven MTV sub-brands across the world.

5. Worlds Collide in ICI ARTV Rebrand

Split screens show two unrelated scenes interacting in quirky ways to highlight channel’s cultural programming.

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