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As it celebrates its 20th anniversary, New York City-based Loyalkaspar is expanding its leadership team, promoting Scott Lasko to managing director and welcoming David Edelstein as the agency’s new executive producer, business strategy.
Working alongside co-founders David Herbruck and Beat Baudenbacher, Lakso will oversee production while nurturing company culture, while Edelstein will lead business development efforts, collaborating directly with clients.
“We’re incredibly grateful to all of our partners, employees, clients, families, and friends who have made it possible for us to celebrate our 20th anniversary,” said Herbruck in a statement. “It’s also a moment to reflect on our next evolution, and we trust that Scott and David, and the amazing team we have in place, are the right cocktail of talent and good humans to take us there.”
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Lakso has been with the company for 17 years, serving as executive producer for the past six years. During his tenure, Scott has spearheaded the launch of major media brands across the world, overseen the graphics production for the Super Bowl Halftime Show, and managed the branding initiatives for museums and institutions in Philadelphia, Tulsa, Houston, New York, and, most recently for the City of Waco, Texas.
“I’m stunned by how quickly time has flown by, but I’m incredibly excited about Loyalkaspar’s trajectory for the next 20 years,” said Lakso, also in a statement. “In my time at the company, I’ve seen it grow from a design boutique primarily creating graphics packages for cable networks to a values-driven creative agency rebranding cities, educational institutions, and international entertainment platforms. I’m thrilled to oversee the company’s strategic growth and continued commitment to creating work with a purpose.”
Edelstein joins Loyalkaspar from Trollbäck+Company. He has more than two decades of experience in corporate strategy, sales and production management. He held executive roles as a managing director at Mod Op and eyeball – and as one of the partners overseeing their merger – and at Click 3X, working on such projects as the Super Bowl on CBS. Edelstein also co-founded the broadcast design company [fdg], contributing to projects such as the re-launch of NBCUniversal’s Syfy cable network.
“I’m thrilled to join the team at Loyalkaspar,” said Edelstein. “I’ve been a fan of the work and the team for a long time, and David and I have been talking about working together for years. I’m proud to be part of the leadership team and be able to contribute to each project and help the company as it enters its next phase of growth.”
“At the core of what has and continues to sustain us is pretty simple: curiosity,” said Baudenbacher. “The creative process can often be pretty nebulous, and where you think you’re going is hardly ever where you end up; I think accepting that requires a good dose of humility, an acceptance that you don’t know all the answers, but an obsession with finding out.
“We’re incredibly fortunate to have assembled a core group of creative minds who share that obsession, which is really what keeps us going on our journey to connect humans through creative communication.”
Loyalkaspar began as a boutique motion graphics studio in 2003. It has evolved into a full-service branding and creative agency, working with such iconic brands as ABC, AMC, AppleTV Plus, CNN, Comedy Central, Disney, ESPN, Marvel, MTV, Netflix, Paramount, Peacock, Starz, Syfy and the Greenwood Rising Black Wall St. History Center.
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