SecondSync, which already counts such heavyweights as BBC, ITV, UKTV and Channel 4 as clients, is a subscriber-based app focused on social TV talk. It’s another capture-the-new-watercooler-conversation kind of thing, but focused entirely on Twitter. Why Twitter as opposed to other social networks? Because, according to the company’s website, “90% of online public conversations about TV are on Twitter.”

Subscribers to SecondSync receive access to a multi-platform dashboard providing Tweet metrics at the broadcast, series or channel level for any time period going back June 2012. The company can also backfill data going all the way back to 2010 (when Twitter was nothing but a text-only private sounding board for geeks) on request. Customers are privy to support from a team of Twitter analytics experts, and specialized consultations are available for clients looking for something a little extra such as a specific data feed or, as the website puts it, a “beautiful data visualisation to make the case for a commission.”

Recently, SecondSync teamed up with BARB (Broadcasters’ Audience Research Board) to integrate overnight TV data from the UK’s primary ratings organization. This means that subscribers in Great Britain can now see a direct correlation between Twitter activity and tune-in.

Click here to learn more about SecondSync.

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