On Wednesday, AMC presented advertisers with a bit of a detour from the norm at its annual upfront. Instead of filing people into a crowded auditorium, the network took the opportunity to take them on a visual tour of its most loved (with the fans and ratings) hits. AMC transformed the 69th Regiment Armory in New York into the net’s version of a haunted house, complete with zombies from “The Walking Dead” and a meth lab complete with rock candy tastings for “Breaking Bad.” In an effort to give advertisers more of an experience than a presentation, they definitely delivered.

Read more about it at AdAge.com.

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