As USA continues to expand its digital and second-screen properties like USA Sync, the cable net has appointed a new SVP of digital, Jeffrey Kaufman.
Reporting to USA’s EVP of brand marketing and digital, Alexandra Shapiro, Kaufman’s responsibility will be monetization for USA’s digital properties as well as content and product development. He previously led content strategy with USA’s NBCUniversal parent company for the launch of Hulu, and was most recently SVP of digital video at Alloy Entertainment where he helped to launch new channels like Smosh Games.
Read more at Deadline.
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