Twitter wants to encourage creativity and innovation on Twitter feeds and Vine, so it’s looking to agencies to lead the conversation with its new program, #CreativeFavorites.
This is a way that Twitter can feature and honor the best work being done through creative Vines, agency teams and online campaigns. The first honoree is @BBDONY for its series of stop-motion Vines for home improvement store Lowes (check out one of their Vines here).
With many teams still trying to figure out new mediums as they appear, Twitter wants to make sure creatives can tell what they think works. Follow along their #CreativeFavorites and see what you can learn. Think you have what it takes? Submit your work here to become a #CreativeFavorite.
Learn more about the program here.
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