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A+E Networks’ reality competition series, Forged in Fire, is partnering with video-game developer 2K to promote the upcoming launch of 2K’s new game, Marvel’s Midnight Suns, across an episode of the show, said Maura O’Donovan, vice president, A+E Networks ad sales marketing partnerships, in a statement on Wednesday.
“We set out to unite gamers and Forged in Fire with content that bridges their interests and brings them together in a world where fantasy becomes reality. It’s the first time we have given exclusive access to our episode development and host, Grady Powell. And the result is an engaging and highly entertaining episode that is certain to thrill viewers across fan bases as it builds awareness across these top consumer brands,” O’Donovan said.
The episode is themed around Marvel’s Midnight Suns – from the challenges to the weapons to the set design – keeping viewers immersed. At the end of the episode, Jake Solomon, creative director for the game, appears to present the final challenge: Recreating the Hunter’s blades, which belong to the Marvel Universe’s first customizable original hero.
As part of the integrated campaign, footage from Marvel’s Midnight Suns and other elements of the game appear throughout the episode. The broadcast will be supported with tagged tune-ins and a multi-platform presence on The History Channel’s Facebook and Twitter platforms.
Marvel’s Midnight Suns is a new tactical role-playing game (RPG) set in the darker side of the Marvel Universe, putting the player face to face against demonic forces of the underworld as they team up with and live among the Midnight Suns, Earth’s last line of defense. The game releases December 2 on PlayStation5, Xbox Series X|S and Windows PC via Steam and Epic Games Store; launch timing for PlayStation4, Xbox One and Nintendo Switch will be shared at a later date.
The episode premieres Wednesday, October 26 at 10 p.m. ET on The History Channel.