Following a 10-day production across 6 different locations, a 90-second promo for Fox Sports 1 has been born. The promo will launch during the fifth inning of the 2013 MLB All Star Game on July 16, costing Fox an estimated $1.8 million just to air.

There are many reasons to be excited about this epic-sounding spot, not the least of which is its roster of high-profile athletes like American League MVP Miguel Cabrera, San Francisco 49ers linebacker Patrick Willis, USWNT striker Alex Morgan and NASCAR driver Jeff Gordon. It will also be interesting to see how its rather unorthodox musical choice riffs plays in: “Happy Days Are Here Again.”

The spot’s premiere comes about a month before Fox Sports 1 launches on August 17. The All Star Game is expected to be the most watched sporting event of the summer.

To read more, visit Adweek.

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