It’s that time of year again: Tuesday marks the opening of The Conference 2014 at the New York Hilton Midtown Hotel. Here at Brief we’ve already given you a taste of what to expect over the next three days, from what to see if you’re a designer, to the TEN Exhibition art auction benefitting Promo Pathway, to sessions highlighting the best design, promo, and rebranding work of the past year. But on top of all that, here’s our cheat sheet of the seven things not to miss at The Conference this year:

1. Tom Freston and Shane Smith’s Keynote

The former Viacom boss has already told Brief he thinks there is “no doubt” we’re living in the Golden Age of television. He and his partner in Vice—VICE Media co-founder Shane Smith, that is—get things stated on Thursday with a keynote address that is sure to live up to the theme of “Mayhem Matters.” Meet the men with a knack for empowering youth and learn their points of view on our expanding media landscape.

Tuesday, 4:15pm, Grand Ballroom, 3rd Floor

2. Robert Rodriguez celebrates Rebelrey

The founder and chairman of El Rey Network shares his thoughts Wednesday on breaking creative convention and the important role that marketing plays in delivering audiences for badass content. And in case you missed it, Rodriguez spoke with Brief a few days ago about starting his new network, his creative process, and his advice for up-and-coming artists.

Wednesday, 5:15pm, Grand Ballroom, 3rd Floor

3. Opening Night Party at the Museum of Modern Art

Celebrate the start of PromaxBDA: The Conference 2014 with exclusive after hours access to the Museum of Modern Art. The opening night party, sponsored by Fox and featuring their upcoming fall drama “Gotham,” will include a hosted bar, and food re-imagined by Pinch. Museum docents will also be available.

Tuesday, 8:00pm-10:00pm, 11 West 53rd Street. Conference Badge Required.

4. 2014 PromaxBDA Promotion, Marketing, and Design Awards

The night that everyone has been waiting for. Join us in the Grand Ballroom for the night honoring the creativity and achievement of the international promotion, marketing, and design communities. Hosted by actor and comedian Jeff Leach—called “the U.K.‘s most reveal and fearless new face of stand-up"—the PromaxBDA Awards honor the teams that are finding new and innovative ways to reach audiences in an increasingly crowded media landscape. In case you missed it, you can check out Brief’s coverage of the finalists for the Global Excellence and North America awards.

This year’s jury for the North America Awards included:

• Michael Armstrong, SVP & GM, BET International & Paramount Channel, Viacom International Media Networks


• Phil Ashcroft, Co-Chair, British Academy of Film & Television, Arts Academy Los Angeles Games Committee

• Sarah Barnett, President & GM, Sundance Channel

• Laurel Bernard, EVP, Marketing, Fox Broadcasting Company

• Val Boreland, EVP, Programming & Production, Revolt

• Dennis Camlek, SVP, Turner Media Group, TBS, Inc.,

• Zach Enterlin, SVP, Program Advertising, HBO

• José A García-González, VP, Brand & Integrated Communications, DIRECTV

• David Hudson, SVP, Late Night & Specials, TBS & TNT

• Kirk Iwanowski, CMO, EPIX

• Sean Koriakin, Founding Partner & Creative Director, Iron Claw

• Warren Leight, Show Runner & EP, Law & Order: Special Victims Unit

• Rick Lewchuk, SVP, Creative Services, CNN Worldwide

• Gerry Logue, SVP, Digital & Print Creative, NBC Entertainment Marketing

• Max Mutchnick, Writer & Executive Producer

• Tor Myhren, Worldwide Chief Creative Officer, Grey

• Dan Pappalardo, Founder & CEO, Troika

• Jesse Redniss, Chief Strategy Officer, Spredfast

• Kent Rees, EVP, Marketing, Scheduling & Operation, PIVOT

• Guy Slattery, EVP, Marketing, A&E Network, BIO Channel & Crime & Investigation Network

• Maurizio Vitale, SVP, Networks Marketing, Sony Pictures Television

• Lauren Zalaznick, Media, Digital, Marketing, TV & Film Professional

5. Score Gaming Lounge

Unwind between sessions at the new Score gaming lounge on the second floor, featuring air hockey, foosball, and ping pong.

Rhinelander North Room, 2nd Floor

6. Group Sessions

For the first time at The Conference, the entire PromaxBDA community will come together for the opening and closing sessions each day. These shared moments include the keynote sessions from Freston, Smith, and Rodriguez, along with creative insights from Composer and Sound Artist Bora Yoon, Twitter’s Chief Media Scientist Deb Roy, We First Founder Simon Mainwaring, Trendhunter.com Founder Jeremy Gutsche, and the fan favorite State of Our Art session hosted by Comedy Central CMO Walter Levitt and A+E Networks’ EVP, Marketing Guy Slattery.

Daily, Grand Ballroom, 3rd Floor. Check conference program for specific session details.

7. Exciting Exhibitors

Swing by the Grand Ballroom Foyer and the 3rd Floor Promenade to see all of the exhibitors at this year’s conference and win prizes. One of this year’s exhibitors, 2CMedia, 2C is hosting a fun, prize-filled promotion to tease its upcoming brand evolution. Attendees can play the “Find Your 2C: Watch & Win Giveaway” for their chance to win one of nine cool Sony QX10 cameras for their smartphones. To enter, participants are asked to find the two secret “C” words in 2C’s demo reel at either the registration desk or 2C’s kiosk, and then email their answer and contact details to findyour2c@2cmedia.com. Each day’s reel will feature two new “C” words and three chances to win, so attendees can return and try again if they don’t win the first time!

Daily, Grand Ballroom Foyer and 3rd Floor Promenade, 3rd Floor

RELATED: Full Schedule for The Conference 2014

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