Instead of playing up the violence and hate that often go hand-in-hand with soccer rivalries, Fox Sports International has decided to embrace the love.
Boca Juniors and River Plate have one of the most intense rivalries in South America, and twins Maxi and Valen fall on opposite sides of the fight. But Fox Sports’ new promo (above) is about how they are devoted to their teams but also one another.
“We share everything… but the team? Not a chance!”
The spot is part of its #juguemosjuntos campaign, spreading the message: “Let’s enjoy the good part of football.”
CREDITS:
VP Creative Services: André Takeda
Creative Director: Alex Mendes
Copywriter: Nía Martinez
Art Director: Javier Cistari
Designer: Pablo Venicio
Director: Gabriel Sagel
VP Production Services: Santiago Domingo
Production Manager: Juan Manuel Almasque
Producer: Mariano Frigerio
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