Instead of playing up the violence and hate that often go hand-in-hand with soccer rivalries, Fox Sports International has decided to embrace the love.

Boca Juniors and River Plate have one of the most intense rivalries in South America, and twins Maxi and Valen fall on opposite sides of the fight. But Fox Sports’ new promo (above) is about how they are devoted to their teams but also one another.

“We share everything… but the team? Not a chance!”

The spot is part of its #juguemosjuntos campaign, spreading the message: “Let’s enjoy the good part of football.”

CREDITS:

VP Creative Services: André Takeda

Creative Director: Alex Mendes

Copywriter: Nía Martinez

Art Director: Javier Cistari

Designer: Pablo Venicio

Director: Gabriel Sagel

VP Production Services: Santiago Domingo

Production Manager: Juan Manuel Almasque

Producer: Mariano Frigerio

Tags:


  Save as PDF