​Over at the “Los Angeles Times” this morning, Joe Flint speculates on whether or not DIRECTV should renew its rights to the NFL Sunday Ticket package, which offers subscribers access to every Sunday afternoon game and expires after the 2014 season.

Flint points out that currently, DIRECTV pays $1 billion per year for Sunday Ticket, and makes back about $450 million in subscription fees. Not a great return on paper, but then that figure doesn’t factor in the company’s mobile revenue for the package, or the larger strategic picture—many of DIRECTV’s subscribers come to solely for the NFL games, and could go elsewhere if those went away. The value of Sunday Ticket as a marketing tool for DIRECTV also can’t be discounted as simply the aura of the NFL adds major clout to the brand.

What do you think? Should DIRECTV up its contract with the NFL? Read Flint’s article and leave us a comment below!

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