Nike reminds us that Serena Williams is still an underdog in a short promo released moments after Williams won her record-tying championship at Wimbledon.
As Williams claimed her 22nd women’s tennis Grand Slam title, the video showcases the star as someone with a strong work ethic, willpower and dedication, who is always fighting to make it.
“Training everyday for 30 years is difficult,” Williams says. But she’s motivated by the fact that someone out there has a poster of her on her wall, and is working really hard to be her.
“There’s obviously days I don’t feel like training,” Williams says. “But there’s no day that goes by that I feel like losing.”
The video is part of Nike’s ‘Unlimited’ campaign, and was produced by creative agency and production company Dirty Robber.
CREDITS:
Nike Creative Director: Tad Greenough
Creative agency/Production Company: Dirty Robber
Directed by Gotham Chopra
Creative director: Martin Desmond Roe & Nick Frew
Exec Prod: Jason Puris
Exec Prod: Chris Uettwiller
Editor: Josh Hegard
DP: Andrew Wheeler
Nike Creative Director: Tad Greenough
Tags: