For the third week in a row, promos for HGTV’s Fixer Upper top our Promo Mojo chart, this time racking up 210 million TV ad impressions (down from 230 million in the previous 7-day period). It seems that viewers just can’t get enough of Chip and Joanna Gaines’ hit home-renovation show, now in its fifth and final season. Fixer Upper promos also once again scored the highest iSpot Attention Index (123) in our ranking, getting 23 percent fewer interruptions than the average promo (interruptions include changing the channel, pulling up the guide, fast-forwarding or turning off the TV).

Fox takes the number two spot for The Four: Battle for Stardom, its new singing competition coming in January, while NBC grabs third place with the 2018 PyeongChang Winter Olympics.

Closing out our ranking: History with its new historical fiction drama Knightfall at number four and Fox again, at number five, with its new procedural drama about first responders, 9-1-1.

Daily Brief by PromaxBDA has partnered with Broadcasting & Cable and attention and conversion analytics company iSpot.tv on weekly chart Promo Mojo, offering data revealing the week’s top-five TV promos ranked by TV ad impressions. These are the shows networks have been promoting most heavily to drive tune-in. This week’s data covers the seven-day period through Dec. 10.

1) Fixer Upper, HGTV

Impressions: 210,222,530
Attention Score: 92.15
Attention Index: 123 (23% fewer interruptions than avg.)
Imp. Types: National 88%, Local 11%, VOD/OTT 1%
In-network Value: $1,053,797
Out-of-network Est. Spend: $321,929

2) The Four: Battle for Stardom, FOX

Impressions: 205,537,390
Attention Score: 88.28
Attention Index: 87 (13% more interruptions than avg.)
Imp. Types: National 90%, Local 9%, VOD/OTT 1%
In-network Value: $3,676,906
Out-of-network Est. Spend: $148,765

3) 2018 PyeongChang Winter Olympics, NBC

Impressions: 185,345,426
Attention Score: 81.85
Attention Index: 56 (44% more interruptions than avg.)
Imp. Types: National 87%, Local 11%, VOD/OTT 2%
In-network Value: $4,071,375
Out-of-network Est. Spend: $306,355

4) Knightfall, History Channel

Impressions: 178,842,693
Attention Score: 86.33
Attention Index: 74 (26% more interruptions than avg.)
Imp. Types: National 80%, Local 15%, VOD/OTT 5%
In-network Value: $1,279,898
Out-of-network Est. Spend: $680,367

5) 9-1-1, Fox

Impressions: 164,191,529
Attention Score: 84.13
Attention Index: 64 (36% more interruptions than avg.)
Imp. Types: National 88%, Local 8%, VOD/OTT 4%
In-network Value: $2,067,858
Out-of-network Est. Spend: $70,765

Data provided by iSpot.tv, Real-time Advertising Metrics

Impressions - The total impressions within all US households including National Linear (Live & Time-shifted), VOD+OTT, and Local.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
Imp. Types - Impression types tracked include National (Live + Time-shifted), Local, VOD & OTT. See below for further details.
In-network Value - Estimated media value of in-network promos.
Out-of-network Spend - The estimated amount spent on TV airing time for this promo’s spots during a given date range.
National: Live - A national promo which was viewed during live linear television broadcast or same day, via DVR or on-demand.
Local - A promo that was aired during a local ad break slot.
VOD - This includes promos that run in on-demand content past three days (i.e. do not contain the linear promo load)
OTT - On-demand streaming content (i.e. Hulu, Roku, Fire TV Stick, Chromecast).

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