Disney Interactive used its Newfront presentation this week to draw attention to its online games, apps and web originals. For its mom-centric content, Disney presented its Story app to share family photos, video blogs from its popular site Babble and its Facebook game “Disney’s Ghosts of Mistwood.” Other digital plans include web shows inspired by toy collectors and a Disney World ride and generally build upon its franchises already thriving online.
Read more about it at Adweek and MediaPost.
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