NBC Sports is dominating winter, first with the Super Bowl and next with the Winter Olympics from PyeongChang, South, Korea from Feb. 9 - Feb. 25.
But that coverage will roll right into spring with six sports and nine events over 11 weeks, including everything from horse-racing’s trifecta of The Kentucky Derby, Belmont Stakes and Preakness Stakes to tennis’ French Open at Roland Garros and golf’s Open Championship.
To promote it all in one action-packed spot, Miami-based 2C Creative layered colorful burst effects over live-action video for a fresh and colorful take.
CREDITS
Client: NBC Sports
SVP, Content, Marketing: Joseph Lee
Senior Director, Content Services, Marketing: Andrew Cleghorn
Senior Manager, Content Development: John O’Brien
Creative Director, Content Development: Don Simon
Coordinator, Content Services, Marketing: Gabrielle Weintraub
Agency: 2C Creative
Chief Creative Officer: Chris Sloan
GM, Senior Director of Operations: Nikki Coloma
Live-Action Director/Creative Director: Brian Eloe
Design Director: Luis Martinez
Creative Director: Ben Frank
Creative Director: Marni Wagner
Lead Editor: Jesus Martinez
Motion Designer: Andy Fernandez
Motion Designer: Dmitri Zavyazkin
Executive Producer, Graphics: Bob Cobb
Audio Engineer: Cesar Haliwa
Technical Operations Manager: Ashley Hartford
Assistant Editor: Williams Naranjo
Assistant Editor: Kelly Lanman
Collaborators
Line Producer: Chris Stoerchle
Director of Photography: Chuck Ozeas
Art Director: Chris Giammalvo
Designer: Aaron Magee
Motion Designer: Akel Issa
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