As broadcast viewership strays off to DVR, the internet and other viewing platforms, networks are doing everything in their power to retain their primetime audiences.
One innovative effort comes from NBC, whose upcoming “Million Second Quiz” is a “Big Brother”-style reality series featuring contestants living together in an hour-glass shaped residence in Manhattan. Viewers will be able to watch them any time of day across various platforms, for the duration of the show’s 12-day (or, as the title suggest, million-second) run. Of course, the best time to watch is during prime time, when in-coming contestants vie to replace the top competitors in the hourglass, and viewers can play along online for sponsored prizes of their own. The deal sweetens for those who watch the commercials all the way through—some of the trivia will be culled from the ads.
The sweetest deal, however, goes to the show’s grand prize winner, who will receive a jaw-dropping $10 million.
NBC‘s “Million Second Quiz” debuts September 9. Read more about it at The Wrap.
Brief Take: Awarding prizes based on trivia culled from the ads is a clever way to make sure viewers watch them. Now the only question is, will anyone watch this show?
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