Beginning Monday, Sports Illustrated will add “SI Now” to its output of approximately 50 original videos per week, a 30-minute live-streaming talk show to air each weekday.
Sponsored by Ford, “SI Now” is hosted by the lead anchor of its video content, Maggie Gray, who will be joined by a rotating cast of Sports Illustrated writers and other guests. The series will air on SI.com at 1:00 p.m. ET, and shoot out of a studio its parent company, Time Inc., is building at its New York headquarters.
Read more about the Sports Illustrated show at Ad Age.
Tags: