Strength, durability and capability.
Those concepts apply to both History’s Forged in Fire and Ram Trucks as this brand integration illustrates.
Longtime History partner Ram Trucks challenged A+E Partnerships to create a custom spot featuring their all-new Ram 1500. The end result was a gritty day in the life portrait of Forged in Fire host Wil Willis.
CREDITS
Client: History
Senior Creative Director, A+E Networks: Tom Kaniewski
Senior Manager, Partnerships, A+E Networks: Brandon Helrich:
Senior Writer/ Producer, A+E Networks: Chris Hoehn
Production Company: Lair
Director: Thor Raxlen
Executive Producer: Mark Aji
DP: Joe DeSalvo
Editor: Julio Alvia
Sound Design and Mix: Nice Manners
Tags: history