In a tie-in with a storyline already in progress to promote the latest season of Bones, Fox has created a SquintStarter pitch from Bones’ very own Dr. Jack Hodgins.

In order for him to complete his Ultra Honeycomb project, he needs pledges - but instead of monetary donations, he asks for pledges in the form of social media likes, follows, retweets and comments.

In the SquintStarter presentation above, the character makes his pitch to Bones fans for an invention he has been working on within the show. The promotional video is being used as a tune-in message, as viewers can watch the fictional invention’s progress on the show each week.

Hurry - there are only three days left!

CREDITS:

Writer: Yael Zinkow

Director: Jonathan Collier

SVP, Special Ops: Dean Norris

VP, Creative Director, Special Ops: Alex Hughes

Editor: Tony Nolley / Markus Thomas

Design Director: Ian Dawson

Designer: Alvin Young

Design Coordinator: Kellen Summers

Mixer: Chuck Hogan

Operations Director: Beatrice Lee

Encoding: Andrew Friedman

Publicity Director: Kim Kurland

Social/Digital Producer: Trischa Gamus

Advisor: Tony Thompson

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