Want your brand to empower female customers? Then show powerful women demeaning their husbands.

In this three-minute video, emotional marketing expert Graeme Newell shows how both sexes use belittlement and scorn to win power and control over the opposite sex.

Graeme Newell is a customer loyalty researcher who shows media companies how to get viewers watching longer, and more often. Graeme Newell’s company, 602 Communications, has consulted broadcast groups, and global media companies such as CNN, Sony, Time-Warner, News Corp, and Disney.

Tags:


  Save as PDF