Each year, CNN anchor Anderson Cooper partners up with Bravo’s Andy Cohen to host the news network’s New Year’s Eve Live celebration as they count down to midnight.
CNN collaborated with New York City-based MinusL on a series of fun spots that highlights the pair’s opposites-attract dynamic. In each spot, Cohen is playful while Cooper is pragmatic as they prepare to host the big night. Too much pizazz? You be the judge.
”Pizazz,” :15
”Psychic Fireworks,” :15
New Year’s Eve Live with Anderson Cooper and Andy Cohen begins December 31 at 8 p.m. ET and runs through midnight on CNN.
CREDITS:
Client: CNN
Chief Global Marketing Officer, WBD: Karen Bronzo
Vice President Creative & Marketing Strategy: Stephen Krill
Vice President Production & Design: Matt Barnett
Creative Director: Robin Sterling
Production Director: Nichole Goralnik
Design Director: Krishnan Purushothaman
Design Director: Jobel Jose
Writer/Producer: Ryan Mellick
Writer/Producer: Anila Alam
Copywriter: Cristina Galushko
Production Coordinator: Maxine Gross
Editor: Nancy Malkin
Agency: MinusL
Executive Producer: Craig DiBaise
Head of Production/Producer: Chris Hughlett
Director of Photography: Josh McKie
Production Designer: Marko Orso
Production Supervisor: Tim Snow