​TV Now is The CW’s app with full episode streaming and social interaction for its top primetime shows like “The Vampire Diaries,” “Arrow,” “The Originals” and “Reign.” And now that app has a music video-like spot promoting the series it offers.

In the video (above), characters from The CW star in dramatic backdrops inspired by their shows. New series like “Star-Crossed” are also introduced throughout the spot, briefly showing characters together to add context. Through the video, the network is able to promote its existing series, upcoming stars and its streaming app all at the same time.

[Image courtesy of The CW]

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