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Last month, comprehensive brand spots made up the most-watched videos on Daily Brief as streamers and networks defined and reshaped their brands.
Readers also unlocked animated main titles for Netflix’s hit original series Locke & Key, while Oxygen proved it’s all killers all the time in its most recent marathon event.
Check out all of the top five Hot Spots below:
5. Picturemill Unlocks Main Titles for Netflix’s ‘Locke & Key’
Los Angeles-based creative agency Picturemill repurposed the graphic-novel origins of Netflix’s Locke & Key in this animated main-title sequence.
4. Complicated Characters Consider Identity in AMC Premiere Brand Spot
To remind the world of the great content that awaits them on AMC Premiere, Silver Spring, Md.-based creative agency AlterEgo spotlighted the cable networks’ complex storytelling and complicated characters.
3. Oxygen Goes Dark for 12 Days of Serial Killers
As Oxygen rolled out its “12 Darks Days of Serial Killers” event, which is now premiering on the network, it used this promotional spot to highlight its roster of serial killers to appear throughout the stint.
2. The Time is Now in Northern Lights Brand Spot for Amazon
Northern Lights took clips from several Amazon originals to tell one unified brand story in the streamer’s “The Time Is Now” campaign.
1. FX on Hulu Frames Up Its Fearless Brand Ahead of Launch
With an assist from Hollywood-based creative agency, Buddha Jones, FX took its “Fearless” brand and amped it up a few notches for the recently-launched streaming hub, FX on Hulu.