One day before the new “American Horror Story: Coven” premieres on FX on October 9, the DVD and Blu-ray come out for the second season, “American Horror Story: Asylum.” And if those new witch-themed teasers and snake key art for “Coven” didn’t freak you out enough, the DVD comes with a new game also meant to put a little fear in fans’ hearts.
Bloody Face and Sister Jude are back for a limited time, with the DVD release of Season 2 of “American Horror Story” and a new game taking fans into the asylum. The game introduces people to Briarcliff and advises the player to carefully navigate through the halls of the asylum. “Now turn down the lights, turn up your speakers, and try to ignore the terrified screams. They just might be your own…”
For anyone brave enough to continue after that welcome, the game guides the player through Briarcliff with choices of how to proceed. For those unlucky enough to choose the wrong door, the game plays clips from the TV series and warns:
![](http://brief.promaxbda.org/images/icons/Screen_Shot_2013-09-17_at_4.52.50_PM.png)
Brief Take: Engaging fans with the series while on air is one thing, but keeping their interest once it heads to DVD is more difficult. Extras like these can help keep viewers excited about the television series they love, plus provide a little bonus pay-off for superfans who invest in DVDs and Blu-Rays.
Check out the game below or at ahsmurderhouse.com/asylum:
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